In-Depth Market Research Interviews with Dead People: Tempur-Pedic

In this at-once hilarious and heartbreaking series, In-Depth Market Research Interviews with Dead People, Alison Espach explores our collective idiosyncrasies, neuroses, and desires through the consumer choices, big and small, that we face every day.

Caroline’s mattress had nothing to do with her untimely death at the age of 28—this, she wants Tempur-Pedic’s market research representative to know. But as she reflects on her first ever mattress purchase and their interview progresses, Caroline dives into the circumstances and decisions that led her and Nicholas—her boyfriend, ten years her senior and prone to sleeping on the floor—to that particular bed in that particular shopping plaza. Ultimately, Caroline has the opportunity to reckon with the struggles she faced near the end of her life, and the story of a complex, bold young woman emerges.